My Personal review of the Hootsuite Social Marketing Certification and Experience
Coming into
this semester I was particularly excited for this Social Media Marketing class.
Lees-McRae College and its professors do a great job of constantly throwing new
opportunities for students to improve their resumes and their skill sets. I
personally thought that it would be a great addition to my “toolbox” to have
this certification in Social Media Marketing because as we move forward in the
timeline, being able to properly use and utilize social media for the
betterment of a company is an increasingly large job market. While taking these
certification courses online there was a lot of things that I already knew. It
was like a rundown of how these social media apps work, but there was also a plethora
of things that I learned from the strategic aspect as far as business to
customer and business to business relations. There are also so many way to use
Hootsuite itself to link social media platforms and manage them simultaneously.
Learning to use Hootsuite to my advantage will be a valuable asset and expand
my horizons with managing my social media and learning to market it for others
as well. I am proud that I can add this to my resume and become a marketing
tool for some company out there very soon.
Hootsuite
platform was definitely the more difficult but less lengthy section as it went
over the specifics of utilizing Hootsuite, whereas the basic Social Marketing
courses actually discussed using Social Media and the proper way to post and communicate
with your viewers. I found all of this to be very eye opening and realized that
if anyone really wanted too, they can find all these useful resources right at
their finger-tips and add these appealing skills to their repertoire. Even
though I am not a huge user of Twitter, I have learned enough about it through
these courses that in the future I may begin using it again for the simple
purpose of business and advertising. Regardless, it has never appealed to me
for the simple fact of using it for fun. Facebook is where I am most active,
and I have learned many new things about the business side of Facebook that I
didn’t know I had access too. Going on these sites and studying these options
will building my skillset so I am prepared to do the same for the company that I
may work for in the future. The great thing is that no matter who I work for,
or what they do, having the ability to market effectively will always be an
important position for all these businesses, and I intend to take full
advantage of it.
More so, I
didn’t learn too much more about the use of Instagram that I didn’t already
know. But I did learn about more additional uses of LinkedIn and how viable it
can be when combined and linked with your Facebook, Twitter and Instagram accounts.
One thing that I hope will be added to the Hootsuite courses is how SnapChat can
be used for marketing as well. Over the course of the last twelve or more
months, Snap has truly reevaluated its structure and integrated the use of
marketing and advertising. This aspect of their application will only continue
to grow and expand along with Facebook, Twitter, and Instagram and I believe it
should be added to Hootsuite very soon as another valuable resource for
marketing. I must say that I am very pleased with the courses and certifications
overall, and that it has opened my eyes to new knowledge and a new perspective on
how social media can really be used to the advantage of the user and the
company. It has grown far beyond being a tool for communication and leisure,
but instead a tool that markets, expands, and brings businesses customers and cash
flow.
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